With the stresses of modern life, it’s no wonder that healthcare is one of the fastest-growing industries in the world. In the US, health spending saw a 10% increase per capita.
People go to the doctor for everything from checkups to aches and pains. Every visit to a doctor’s surgery is one opportunity for a healthcare business to market to its customers.
However, due to many existing healthcare marketing strategies falling out of fashion, it can be difficult to know where to start. Take a look at some of the best options for healthcare marketing today.
Search Engine Optimization
Search engine optimization (SEO) is all about optimizing your website and content to rank higher in search engine results pages (SERPs). This is important because it can help your private medical practice reach more potential patients who are actively searching for healthcare information online.
There are a number of different SEO techniques you can use to improve your website’s visibility and ranking. Some of the most effective include keyword research, on-page optimization, and link building.
Online Advertising
Online advertising allows you to target a wide range of potential patients with laser-like precision, and it’s a highly cost-effective way to reach a large audience for your private medical clinic.
But with so many different online advertising platforms to choose from, it can be tough to know where to start. Here are a few of the latest healthcare marketing strategies you should deploy right now:
Facebook Advertising
With over 1.5 billion active users, Facebook is a goldmine for reaching potential patients. But to be effective, your Facebook ads need to be targeted and relevant. Make sure you target your ads to specific demographics, interests, and locations.
Google AdWords
Google AdWords is a powerful tool that can help you reach potential patients who are actively searching for healthcare services online. But to be successful with Google AdWords, you need to carefully select your keywords and create ads that are relevant and engaging.
LinkedIn Advertising
LinkedIn is a great platform for reaching professionals in the healthcare industry. LinkedIn ads allow you to target a specific audience with laser-like precision. And because LinkedIn users are typically higher-income earners, they’re often prime targets
Direct Marketing
Direct marketing is a proven way to reach and engage customers and prospects and achieve measurable results. As a small business owner, here are four direct marketing strategies you can deploy right now to drive more leads, appointments, and sales.
- Targeted Email Marketing
- Direct Mail Advertising
- Targeted SMM
- PPC Advertising
Patient-Generated Content
There’s no doubt that generating patient-centric content is one of the latest healthcare marketing strategies you should deploy right now.
What is PGC? It’s video footage or images that patients themselves have created and shared online, often without any prompting from a healthcare organization.
PGC can be an incredibly powerful marketing tool because it’s authentic and engaging. It can help build trust and credibility with potential patients.
It can also be used to educate and inform people about a wide range of health-related topics. Start deploying this patient-generated content strategy in order to improve your revenue.
Stay Ahead of the Curve With These Healthcare Marketing Strategies
Healthcare marketing is always evolving and it can be tough to keep up. However, by paying attention to the latest healthcare marketing strategies, you can stay ahead of the curve.
By implementing these strategies, you can stay ahead of the competition and keep your healthcare marketing efforts strong.
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