Is the Google Ads Certification Worth It?


Did you know that Google runs 30 billion advertisements per day? More importantly, customers make purchases based on the ads 13 billion times daily. Google ads certification shows clients that you can generate leads like those.

Do you know the basics of Google advertising strategies? Do you know how to enhance Google SEO practices with Google courses?

The following guide will explain why certification is worth it and how to do it. Read on to learn how to become recognized as an ad expert.

What Is Google Ads Certification?

Google Ads Certifications are the most legitimate certifications for Google advertisements because they’re officially backed by Google. The certificates are important you’re looking for jobs with Google Ads tasks.

They’re also a helpful tool for business owners to learn Google Ads quickly. Getting certified doesn’t require any previous experience with ads. If you’re a business, you can find more ways to optimize Google Ads in this article.

There are six unique certifications to choose from in about 20 different languages. Each one consists of a study, a knowledge check, and a test to earn the certification.

You’ll need a score of at least 80% to pass the assessment. However, the Google Ads Apps assessment only requires a score of 70% to pass. The test is less restrictive than similar tests like Facebook’s Blueprint certification.

What’s the Cost to Become Certified?

Google Ads certifications previously cost around $50 but that’s no longer the case. Google recently made all certifications totally free.

The only investment you need to make is your time to study and complete the assessment. You’ll have 75 minutes to finish each assessment and they usually include about 46 and 50 questions.

It’s definitely worth the time for the added credibility you’ll gain. Although, you should keep in mind that the strategies are Google-specific so they don’t translate everywhere.

Passing the Assessment

Passing the assessment isn’t very difficult because you can Google answers during the test. However, there is a time limit so it’s good to basic definitions, concepts, and strategies beforehand.

Most of the questions for certification are multiple-choice. Make sure to carefully each question because they’ll have very similar answer choices.

The best way to study concepts and strategies to pass the assessments is with firsthand Google Ads experience. You can easily set up a new account if you don’t already have a live account.

By running Google Ads you can follow the steps of making campaigns without turning them on or paying any money. Practice setting up what an actual campaign would look like and go through every required action.

Ready to Get Certified?

Now you know what Google Ads Certification is and how to get it. Assessments are free and easy to pass with a little studying. Remember this guide and consider adding one or more certifications to your credentials.

We hope you’ve found this article about Google Ads helpful. Please check out the rest of our blog for more great tips and fascinating information.