Photography is worth more than $11 billion as an industry. Regardless of what kind of photography you specialize in, you can take a piece of the pie when you learn the skills and techniques that will help you out. With little more than a camera and an internet connection, you can start a company that will pay off for you for years to come.
Keep reading to learn the ins and outs of starting a successful photography business.
Buy the Best Camera You Can Find
You need to invest in a camera first and foremost. This is the most important part of your business and will shape the results that you get from each shot.
Figure out what kind of camera is best for creating the kinds of photos that you like. Get your hands on the camera and put as many hours as you can into practicing with it, in addition to taking a course and watching tutorial videos.
Here are a few of the best DSLR cameras on the market today:
- Nikon D3500
- Canon EOS Rebel SL3
- Nikon D5600
- Fujifilm X-T4
- Nikon D7500
- Canon EF-S
- Pentax K-70
Take the time to figure out your price range, and study all of the features of the cameras that you’re interested in. Purchase a warranty to go with it and make sure to also put it under an insurance plan.
Get Plenty of Practice and Experience
Once you invest in a quality camera, it’s time to put in the countless hours required to get your skills up to par. Go out of your way to choose subjects that challenge you and help you work on the attributes that you’d like to build on.
You can mix and match indoor and outdoor photography and can shoot people of different heights, skin complexions, and personalities. Understanding the artistic part of the equation is half the battle, and you can then take the skills you’ve developed to any setting.
Figure Out Your Niche
Start thinking about yourself as a business entity. Every successful business that you know of focuses on a certain niche or service and does it to the best of its ability. Figure out what kind of niche you’d like to fill, whether that means professional headshots or wedding photography.
From here, you can market yourself based on this niche and will be able to pull in the customer base that you’re looking for. Draw up a business plan and make sure that you include this niche in your company’s mission statement or executive summary.
Learn to Market and Edit Photographs
Give yourself the chance to do your best work and share it with the world. This means learning an editing software like the back of your hand and only releasing quality finished products.
Start a blog to show off your portfolio, and embrace visually intensive social media platforms. Consider this guide if you’d rather outsource your editing.
Start Your Photography Business
The tips above will help you out when you’re looking to start a photography business. Do your due diligence when getting your company off the ground, and work hard to get your first clients.
Begin with these tips and read through our other articles related to photography and running a business.