Did you know that legal marijuana sales are predicted to reach $22 billion by 2022? That’s a lot of bang for your bud as the United States gradually legalizes cannabis use nationwide.
The cannabis industry has already taken the world by storm with medical and recreational marijuana. So where is the cannabis storm headed in the new year?
We’ve got the lowdown on all the highs the cannabis industry is predicted to hit in 2022. Keep reading for our list of the top 5 cannabis trends for the upcoming year.
1. Cannabis & Wellness Will Continue to Go Hand-In-Hand
Once cannabis fell under the umbrella of the wellness industry, interest and demand skyrocketed. In 2022, cannabis brands will continue to market their products as essential components of a wellness routine. We’re talking cannabis oil to CBD supplements and more!
To make cannabis more desirable to a wider audience, it’s smart to market it with similar language as products in the supplement industry. Cannabis can be a simple, beneficial addition to your overall fitness. So companies will keep selling their cannabis products that way!
2. Consumers Will Want Well-Researched Product
Just because cannabis falls under wellness culture doesn’t mean consumers will buy a product they know little about. A meteoric rise in scientific research on cannabis shows that consumers want a well-researched product. And cannabis brands would be smart to invest in proven and tested research!
3. Cannabis Brands’ Core Values Will Matter
As consumers become more socially aware, they won’t tolerate a brand’s silence on important issues in the world today. From sustainability to social justice, expect your consumers to buy from a brand that shares their values.
Whether you’re a local cannabis dispensary like Harvesthoc.com or a popular CBD brand, display your company’s core values. It will only help your business!
4. Minor Cannabinoids Will Rise in Popularity
You’ve heard of CBD and THC, but watch out for other cannabinoids like CBN, CBG, or THCA. These cannabinoids are receiving more research to support new products.
And look out for scientific strain classifications to replace current labels such as Indica, Sativa, or Hybrid. You’ll also see more evidence-based descriptions of types of cannabis from scientific research.
5. Target Marketing for Cannabis Will Be Necessary
If you ask the question “Who buys cannabis products?” the answer is bound to be broad. With the rise of the legalization of cannabis, more people have easier access to cannabis products. But no matter someone’s purpose for cannabis use, companies will need to use target marketing to reach the right audience.
In other words, brands will have to know their product and prospective customer. They’ll need to sell cannabis differently depending on their audience’s needs. And current research on cannabis buying personas will be there to help them figure it out.
Cannabis Will Continue to Rise!
As the cannabis industry continues to increase in value, so will the number of cannabis companies looking to get in on the action. Stay informed as a consumer or brand, and you’re sure to reap the benefits of cannabis.
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