Around the world, 4.48 billion people utilize social media.
A large portion of the world has connected a chunk of their daily life to the online world. Many of us spend at least an hour or 2 per day scrolling through platforms such as Twitter, Facebook, Instagram, and Tik Tok.
Because there are so many people online, it would be a shame for businesses to ignore this marketing opportunity. Social media marketing is a must for companies aiming to grow their reach and sales.
If you’re interested in expanding your business, we’ll give you a peek into 5 social media trends you should be participating in. There’s no better time than now to get started.
1. Influencer Marketing
Influencers are well-known social media figures that hold the power of persuasion.
While they aren’t on the celebrity level of Tom Cruise or Lizzo, they have carved out their own top-tier category on the social ladder. There are hundreds of influencers around the world making thousands of dollars per month just off sponsorships and brand deals.
It’s a booming industry because it works. Typical audience members enjoy watching their favorite influencers participating in current social media trends while promoting exciting new brands. (Hint: This is where your business comes into the picture.)
Research niches on Instagram and Tik Tok related to your business. Identify key influential figures you notice within these niches. Reach out to these individuals about setting up a brand deal.
2. Highlighting Your Values
There seems to be a handful of dumb social media trends at any given moment, but one of the trends we find to be sincerely good is the trend of companies highlighting their values.
A majority of consumers prefer to invest in companies they share values with. For example, someone who is passionate about sustainability invests in eco-friendly companies.
Use social media to highlight your company values! Do this by first selecting which values you’d like to highlight. Sit down with your management and marketing team to decide what to showcase.
Once you have that figured out, participate in a social media initiative that supports these values. Let audience members know why it’s important to you!
Example: Let’s say your company is run by women, and each employee supports intersectional feminist movements. Create a social media initiative that donates a dollar to a local women’s shelter for each ‘like’ you receive on a post.
3. Video Content
Most of us can recall how exciting social media was when we first started using it. It was fun and simple to share photos of our family, pets, and adventures.
Now, there seems to be an overload of photographs online! How does anyone begin to cut through the static?
Don’t underestimate the power of video. Video marketing, on platforms such as Facebook, reigns superior over photos and text posts. Moving pictures is a sure way to capture someone’s attention.
Video is wonderful for telling stories, introducing your business, and moving people with emotions. You can even take things a step further by hiring a professional videographer or production team to create videos for you.
4. Casual, Personable Content
Not too long ago, many influencers and businesses used social media as a way to show off their glamorous, staged lives. After a while, people grew weary of the unrealistic portrayals of life.
Now, a more personal angle is trending on social media. You may have noticed this with “day in the life” videos. They’re simple videos of people showing a routine of their daily life, with oh-so-careful product placements.
Consumers enjoy this angle on social media because they enjoy watching something they can relate to. Most audience members can’t relate to having a private jet or in-home chef.
Chat with your social media team about how you can make your company personable and casual. Think of ways you can show people how your products and services will improve their everyday life.
Tik Tok is a great platform for posting casual content! Read more info here about why your business should be using Tik Tok.
5. Audience Engagement
One of the most beneficial social media marketing trends to try out is audience engagement. No, like, really engaging with your audience.
It’s easy to like a few comments here and there, but has your team taken the team to fully engage with consumers? If not, get to it!
Consider setting up occasional live stream sessions on Instagram or Tik Tok. Select an employee or 2 to answer consumers’ questions in real-time or to talk about a launching product.
Create a few Instagram story polls or Q&As. This gives audience members a chance to provide their own feedback and helps them feel involved in any decision-making process.
Encourage customers to share pictures and videos of them enjoying your product. You can even create your own unique business hashtag to showcase the photos.
Make sure to share a few of the photos, and always thank your customers for their support.
Boost Your Business: Social Media Trends to Try
Take your business and marketing strategies to the next level by trying out some of the above-mentioned social media trends. It might feel silly to participate in social media as a business, but we promise it’s worth the effort.
Ask members of your social media team to scan popular platforms for emerging trends. If you notice a trend starting to gain traction, decide how your team can be a part of it!
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